About PlumWillow

PlumWillow is a social shopping site where teens will be empowered to shop together, customize an avatar, make wardrobe choices from various retailers, design their own outfits, and share these choices with friends and family; leading to final purchase initiated by the site. PlumWillow will provide an engaging shopping experience that enables its members to store outfits and interests in a virtual closet; while connecting its members to people with similar tastes, and notifying "special" people of their interests.